Capsules vs Tablets – Key Considerations for Supplement Brands

Capsules vs Tablets – Key Considerations for Supplement Brands

If you’re developing a supplement, you should know that the supplement format you choose for your product can have a significant impact on the way it works. Some formats are longer lasting. Others are faster acting. Others have greater bioavailability, meaning that more of the supplement’s active ingredients are able to enter the bloodstream. Even different pill formats, like capsules vs tablets, work differently and have different advantages and disadvantages. 

Are you interested in learning about the differences between capsules vs tablets

Although capsules and tablets work in similar ways, there are some key differences that supplement brands should keep in mind when deciding between these two formats for their supplement manufacturing. These considerations include price, durability, dosage capabilities, absorption speed, bioavailability, and consumer preferences. If you’re interested in learning about pill formats, specifically the differences between capsules vs tablets, consider this your guide. 

 

 

What are tablets? 

 

 

Tablets are pills, containing vitamins, minerals, or other forms of dietary supplements, that are meant to be swallowed or chewed. After the tablet is swallowed, the contents of the tablet are released into the bloodstream through the digestive tract. 

Tablets are made by compressing one or more powdered ingredients to form a hard, solid, smooth-coated pill. In addition to active ingredients, most tablets also contain certain additives to help bind all of its ingredients together. Some tablets also contain additional additives to improve other characteristics of the tablet, like its color, smell, or taste.

Tablets come in all different shapes and sizes. Some are round. Others are oblong. Many have a split down the middle for dosing purposes. Consumers can break the tablet apart and choose to take only half if necessary. This split also helps consumers who have trouble swallowing a full pill. Many supplement brands choose to add a smooth sugar coating to their supplements for taste, and so they’re easier to swallow. 

 

What are capsules?

 

 

Capsules, like tablets, are pills, containing vitamins, minerals, or other forms of dietary supplements, that are meant to be swallowed. Once again, like tablets, after capsules are swallowed, their contents are released into the bloodstream through the digestive tract. 

Unlike tablets, however, capsules are not made by compressing powder ingredients. Rather, powder ingredients are enclosed in an outer shell. The purpose of the outer shell is to hold the ingredients until the pill is swallowed. Once swallowed, the outer shell is broken down, and the ingredients are released into the digestive tract. 

There are two types of capsules: hard-shell capsules and softgel capsules. 

 

Hard-shell capsules 

 

 

Hard-shell capsules are usually meant to carry powder ingredients. They consist of two halves that come together to form an enclosed casing around the powder ingredients. Hard-shell capsules are usually completely transparent so consumers can see the powder ingredients inside. 

 

 

Softgels 

 

 

Unlike hard-shell capsules, softgels carry liquid ingredients. Softgels consist of a gelatin-based shell surrounding a liquid fill. They’re produced in a process known as encapsulation which can best be described as a form/fill/seal process. Softgels are typically a bit easier to swallow than hard-shell capsules because of their malleable nature. They also have a longer shelf-life since the liquid ingredients inside are more tightly sealed. 

 

Price differences 

One of the first questions that supplement brand owners what to know in regards to capsules vs tablets involves the price differences between them. Which are cheapest to manufacture? Which are the most expensive?

Of tablets, hard-shell capsules, and softgels, tablets are typically the simplest and cheapest to manufacture. Hard-shell capsules come in second place, and softgels are usually the most complicated and most expensive.  

Durability differences 

Durability, also described as stability or shelf-life, is another important factor supplement brands and manufacturers should consider when choosing a format for their supplements. The format of your supplement plays a part in how long its active ingredients will last and how long these ingredients will be considered effective. 

Tablets and softgels are typically longer-lasting than hard-shell capsules. This is because with tablets and softgels, the ingredients are completely sealed and unexposed to environmental factors. With hard-shell capsules, the ingredients inside are sealed but not completely. Oxygen and moisture can still make their way through the small space in which the two halves of the capsule come together. 

 

 

Dosage differences

Dosing is another factor you should take into account when choosing an appropriate supplement format for your supplement. Not all pill supplements can include the same amount of ingredients. A single dose in one format may involve only one pill. In another format, the consumer may have to take two or three pills for the same dosage. 

Tablets can contain a higher dosage than both softgels and capsules. This is because the ingredients in tablets are tightly compressed, which means more ingredients can be packed into one small pill. Since ingredients in softgels and hard-shell capsules can’t be compressed, both carry smaller doses of active ingredients. 

Tablets also offer the option for consumers to modify their own dosage. Many tablets feature a line, called a score, so that consumers can easily break it in half and only take half a dose. This also makes it easier for consumers who have a hard time swallowing pills. They can swallow one half and then the other half, instead of the whole pill at once. Capsules and softgels don’t offer this option to consumers. 

It is worth mentioning, however, that capsules can be opened, which means consumers have direct access to the powders inside. Many consumers who don’t like swallowing pills buy capsules, open them, and mix the powder ingredients on the inside with food or liquids. This method is particularly helpful for parents and caregivers. 

 

 

Absorption speed

In all of the pill formats mentioned (tablets, hard-shell capsules, and softgels), the pill’s ingredients are broken down in the digestive tract, and its active ingredients are absorbed into the bloodstream. That being said, not all pill formats feature the same absorption speed. 

Softgel capsules have the fastest absorption speed, meaning they have the fastest effect. It’s easy for the body to break down the capsule’s outer shell and access the readily-available liquid ingredients on the inside. 

Capsules come in second place. It’s just as easy for the body to break down the capsules outer shell but more difficult for the body to absorb powder ingredients as opposed to liquid ingredients. Tablets having the slowest absorption rate. 

Although fast absorption is certainly important for some supplements, namely supplements that help to ease pain or pre-workout supplements, not all supplements need to be fast-acting. In fact, some supplements work better when absorbed slowly, giving the body a slow but constant supply of the nutrients it needs, rather than all of them in one quick shot. 

 

 

Bioavailability differences 

When a pill is ingested, not all of its active ingredients are always absorbed into the bloodstream. Bioavailability is defined as the proportion of the supplement’s active ingredients that are actually absorbed into the blood. It should be no surprise that not all pill formats feature the same bioavailability. 

Capsules and softgels have higher bioavailability than tablets, which means more of the pills’ active ingredients are absorbed in the bloodstream. This could make hard-shell capsules and softgels slightly more effective than tablets. 

liquid vitamins are easier to digest

 

Consumer preferences 

Last, but not least, is the topic of consumer preferences. What pill format do consumers prefer to buy? What pill format leads to more compliance from consumers? (More compliance means more sales for supplement brands.) 

As a general rule, consumers prefer capsules and softgels to tablets, and they’re very clear about their reasons why – “They’re easier to swallow.” Consumers are also more compliant when taking capsules and softgels. Once again, the reason relates back to the experience of taking the pills. Capsules and softgels are easier to swallow, less likely to get stuck in the back of the throat, and are often tasteless. All of the aforementioned makes taking capsules and softgels a better experience than taking tablets.

 

Difficulty swallowing pills

 

 

Capsules vs Tablets – Pros and Cons

We’ve reviewed the most important factors to consider when choosing a pill format for your supplement. Below is a quick snapshot of the most important advantages and disadvantages of hard-shell capsules, softgels, and tablets

Tablets

Advantages of tablets 

  • Cheapest to manufacture 
  • Highest dosing option 
  • Most durable and long-lasting 

Disadvantages of tablets 

  • Not preferred by consumers 
  • Slowest absorption rate 
  • Lowest bioavailability 

 

Hard-shell capsules

Advantages of hard-shell capsules  

  • Great bioavailability 
  • Great absorption speed
  • Preferred by consumers over tablets 

Disadvantages of hard-shell capsules  

  • Least durable option (not long-lasting) 
  • Low dosing 

 

Softgels

Advantages of softgels 

  • Highest bioavailability 
  • Fastest absorption speed 
  • Preferred by consumers over tablets 
  • Long-lasting compared to hard-shell capsules 

Disadvantages of softgels 

  • Most expensive to manufacturer 
  • Low dosing 
  • Dosing cannot be modified in any way 

 

Conclusions: Choosing supplement formats 

 

 

There is a lot to keep in mind when choosing appropriate formats for your supplements. That being said, with a little help, choosing formats can be a fun and exciting process.

One of the best ways to ensure that you’re making the right decision is by choosing a supplement manufacturer that can offer you advice. That way, you can get tips and advice from experts who not only understand supplement format options but also understand the industry, your exact product, and the needs of your customers.

Generation Nutra offers many types of supplement formats, including tablets, softgels, capsules, liquid vitamins, powders, and gummies.

Here are some additional benefits of building your supplement brand with Generation Nutra: 

  1. Thousands of raw materials to choose from so you can create unique and personalized formulas.
  2. Advice in terms of formulation.
  3. Various packaging formats to choose from so you can customize your product. 
  4. A team of in-house graphic designers to help you design custom labels for your brand. 
  5. Advice and guidance to help you market and sell your product.

 

Ask Generation Nutra what they can do for you!

CONTACT GENERATION NUTRA

Pill Pouches – Pros and Cons for Supplement Brands and Consumers

Pill Pouches – Pros and Cons for Supplement Brands and Consumers

The supplement industry is a booming but competitive industry. If you’re a supplement brand or supplement manufacturer, each and every decision regarding how you formulate, create, market, and sell your products is important and should be well-thought-out, including your supplement packaging. Have you ever considered packaging your supplements with pill pouches?

Pill pouches are an up-and-coming trend in the supplement packaging industry and with good reason, since they provide supplement brands with an easy way to personalize their products and services. But, personalization isn’t the only benefit of pill pouches for supplement brands and consumers. They’re also convenient, lead to more customer compliance, and provide great opportunities for branding and design. 

Are you considering using pill pouches for your supplements? In this article, you’ll learn all about pill pouches, including the many advantages of pill pouches for supplement brands and consumers. 

 

What are pill pouches?  

Pill pouches are a type of pouch packaging that’s meant specifically for supplements in pill form (tablets, capsules, and softgels). Unlike traditional bottles, however, pill pouches aren’t usually meant to contain 30+ doses of the same supplement. Instead, pill pouches typically contain a small variety of daily vitamins. In fact, most pill pouches are only big enough to contain about 10 pills. 

At this point, you may be wondering, what’s the point of pill pouch packaging? What makes pill pouches more attractive to supplement brands and consumers than traditional bottle packaging or blister packaging? The main reason has to do with the power of customization, but there are many additional benefits of pill pouch packaging.

 

 

Benefits of pill pouches

Customization is the main benefit of pill pouches for both brands and consumers, but there are plenty of other reasons why pill pouches are advantageous. They’re also more convenient, more effective, easier to travel with, lead to more consumer compliance, and create a smaller carbon footprint than other packaging alternatives. Let’s take a look at these benefits in greater detail. 

 

1. Customization 

These days, customization is key, and the reason why is simple: Our economy is driven by customer experience. Consumers (whether or not they believe it or admit it) no longer favor certain brands or products because they’re more effective. That wouldn’t make much sense since modern technology has made it possible for many brands to create highly effective products. 

Instead, these days, consumers favor certain brands for the overall experience they offer their customers. Consumers want to feel care for, understood, special, and important. Is there a better way to make consumers feel special than by customizing their products and their experience? 

Pill pouches and vitamin packs offer supplement brands an effective way to customize their customers’ experience. New supplement brands like Personanutrition have begun to assess their customers’ needs with simple online questionnaires in order to offer them personalized vitamin packs filled with the exact supplements they need. The boxes even come with small booklets explaining the pills in their vitamin packs were chosen just for them. As far as supplements are concerned, it doesn’t get much more personal than that.

 

Personalizing pill pouchesImage source: https://hip2keto.com/persona-nutrition-review-coupon/

 

2. Effectiveness

Most consumers need vitamins and supplements to fulfill a multitude of dietary and medical needs. A typical consumer might need supplements for gut health, healthier skin, extra energy, and a better memory. Ideally, this would be one simple pill, hence the origin of multivitamins. 

But, one simple pill can only comprise so many ingredients. At some point, in order to reach x percentage of x ingredient, the manufacturer needs to reduce the percentage of other ingredients in the pill, but this means also reducing the effects of the other ingredients. So, to stick to the example mentioned above, more ingredients to help a healthy gut means fewer ingredients to improve memory. Furthermore, certain vitamins, minerals, and amino acids are chemically difficult to combine into one simple pill. 

Daily vitamin packs allow supplement brands to supply their customers with all of the vitamins they need without making any sacrifices to squeeze all necessary ingredients into one magical pill. The result? Consumers may have to swallow extra pills, but all of their needs are met. 

 

 

 

3. Design

Design is extremely important in the supplement industry. With so many options on the shelves, it’s really important that supplement brands find a way to stand out and maintain the interest of their target market. 

Pill pouches, especially customized daily vitamin packs, provide brands with an amazing opportunity to create outstanding and unique label designs. Unlike with bottles, with daily vitamin packs, consumers open a brand new package each day. This means each day brings a new opportunity for brands to pleasantly surprise their consumers. Some ideas include daily inspirational quotes, days of the week printed on the vitamin packs, challenging questions for their consumers, and so on. Each time a consumer reaches for a new pill pouch, they also get a nice little design surprise. 

The point is, competition in the supplement industry is fierce, and pill pouches provide brands with a way to impress their direct target consumers with design that speaks to them. 

 

 

 

4. Convenience

For the modern consumer, convenience is absolutely essential. Companies like Apple, Amazon, and Google have spoiled consumers with convenience and enhanced usability so much so that, these days, consumers don’t just appreciate convenience; they demand it. 

Convenience is another key benefit for consumers when it comes to pill pouches and daily vitamin packs. Traditional bottle packaging and blister packaging requires consumers who have multiple nutritional and dietary needs to open multiple bottles and/or blister packs each morning to access their supplements. Busy, hard-working parents, students, and professionals don’t have the time to open and close six pill bottles each morning, and if they do have the time, they certainly don’t want to spend it trying to access their daily vitamins. 

Pill pouches provide consumers with an easy and convenient way to access all of their daily vitamins and supplements by opening just one small package. Not to mention, they’re also incredibly convenient for traveling long and short distances (across the country or from the house to the office). In short, they’re the new, convenient, grab-and-go option for busy consumers. 

 

 

 

5. Compliance 

Compliance (whether or not consumers continue to take their supplements as recommended) is another key element that all supplement brands should consider when choosing supplement packaging. Compliance not only means better results for consumers (and better reviews for brands), but it also means that consumers will finish their supplements faster and, hopefully, buy more. 

Since vitamin packs are so convenient, they’re also a great way to help consumers stay compliant. As perfect grab-and-go options, consumers can’t say they didn’t have time to take their supplements. They also don’t have any excuses when it comes to travel. Consumers used to have to transport all of their supplement bottles with them while traveling. Five supplement bottles can take up a lot of space in a carry-on suitcase. With vitamin packs, consumers only have to take the exact amount of pills they plan to take. 

The bottom line? Convenience leads to compliance, and compliance leads to more sales for supplement brands. 

 

 

 

6. Smaller carbon footprint than other packaging alternatives

These days, consumers are more concerned than ever with the state of the planet. That means, whenever possible, they’re seeking sustainable product options to reduce their carbon footprint. If you’re not doing anything to reduce your brand’s carbon footprint, you’ll likely lose (or fail to attract) many valuable customers. 

Since pill pouches take up such little space in landfills, they have a much smaller carbon footprint than other packaging alternatives like bulky jars and bottles. They also require much less material to produce than many other competing options, which reduces waste, manufacturing costs, and the product’s overall carbon footprint. 

Last but not least, as sustainability becomes more and more important to both producers and consumers, many brands are turning to materials other than plastic to package their products. Other materials, however, can be much more expensive to manufacture and produce than traditional plastic. Pouch packaging is a good way to meet in the middle. It’s more sustainable than traditional, bulky, plastic canisters, and it’s cheaper than alternatives like glass, metal, and cardboard. 

 

 

Disadvantages 

As far as disadvantages go, there aren’t too many disadvantages to pill pouches. In fact, there are only three notable disadvantages: 

  • Vitamin packs usually contain a lot of pills to swallow. If your consumers dislike swallowing pills (or are simply unable to do so), it’s safe to say that pill pouches are not the best option. 
  • Vitamin packs are usually more costly for consumers. For consumers on a budget, buying multivitamins or buying a select few daily supplements (rather than five or six bottles) can be cheaper than buying vitamin packs. If your target market has a tight budget, pill pouches may not be the best option for your brand. 
  • If you want to customize your vitamin packs like Persona Nutrition or Care/of, you’re going to have to put in some work. These companies don’t just develop and analyze tests to provide their consumers with the perfect mix of daily vitamins, they also offer chat support and personalized guidance to explain why they’ve chosen certain supplements and ingredients for their customers. 

 

 

Your supplement manufacturer can help you with packaging

 

 

There is a lot to keep in mind when choosing packaging for your supplements, but with a little help, choosing packaging can be a fun and exciting process! 

One of the best ways to ensure that you’re choosing the right packaging for your supplements is by choosing a supplement manufacturer that also handles your packaging and design. That way, you can get tips and advice from experts who not only understand packaging options but also understand the industry, your exact product, and the needs of your customers. 

Generation Nutra offers many kinds of packaging options, including pill pouch packaging. Here are some additional benefits of building your supplement brand with Generation Nutra:

  1. Thousands of raw materials to choose from so you can create unique and personalized formulas.
  2. Advice in terms of formulation.
  3. Various packaging formats to choose from so you can customize your product. 
  4. A team of in-house graphic designers to help you design custom labels for your brand. 
  5. Advice and guidance to help you market and sell your product.

 

 

Are you looking for a supplement manufacturer? 

Ask Generation Nutra what they can do for you!

CONTACT GENERATION NUTRA 

Pouch Packaging – Types and Benefits for Supplement Brands

Pouch Packaging – Types and Benefits for Supplement Brands

The supplement industry is a booming but competitive industry. If you’re a supplement brand or supplement manufacturer, each and every decision regarding how you formulate, create, market, and sell your products is important and should be well-thought-out, including your supplement packaging. These days, pouch packaging is one of the most effective and popular options for supplement packaging. 

Pouch packaging comes with many advantages for supplement brands and very few disadvantages. For starters, there is a wide variety of pouch options available for different kinds of products and different kinds of consumers. This makes it easy to tailor your packaging directly to your target market. Pouch packaging is also more environmentally friendly and cheaper than many other packaging options, which makes it a very attractive option for many supplement brands. 

Are you interested in learning more about pouch packaging for your supplements? In this article, you’ll learn all about pouches. You’ll learn what they are and about the many different types of pouches available for supplements. You’ll also learn about some of the greatest advantages and disadvantages of using this type of supplement packaging so that you can decide whether or not it’s a good option for your target market.

 

What is pouch packaging?

Pouch packaging is a type of packaging for food or supplements that resembles a bag. The difference between pouch packaging and a traditional bag is that pouches are made from materials that are designed to keep the products inside safe from any external factors that could damage them, including light, heat, moisture, and odors. Pouches are also made to be more durable and resistant to punctures than traditional bags. 

Most pouch packaging manufacturers achieve this high level of protection and durability by laminating together multiple layers of film that offer different kinds of protection. Metalized film in a laminated structure, for example, can significantly enhance protection from vapor and humidity. Nylon, on the other hand, is a good material to protect contents from oxygen and also helps make a pouch stronger and more durable. The best pouch manufacturers laminate multiple layers of film together to create a strong and effective material. 

Interested in learning about other packaging options? Check out The Pros and Cons of Blister Packaging →

 


 

 

Greatest advantages of pouch packaging 

Pouch packaging is a rising trend. The pouch packaging market was valued at USD 18.03 billion in 2019 and is expected to reach a value of USD 22.65 billion by 2025. That’s a compound annual growth rate (CAGR) of 4.66% from 2020-2025. According to numbers generated by a Harris Poll, 83 % of all brand owners currently use flexible packaging of some type. [1]

But, why is pouch packaging such a booming industry? What makes pouch packaging the new preferred packaging type for manufacturers and consumers? Here are some of the greatest advantages of pouch packaging: 

 

 

1. Smaller carbon footprint than other plastic containers

First and foremost, pouches take up much less space in a landfill than a bulky plastic container, which makes it a much more sustainable option. Secondly, pouches require much less material to produce than many other competing options. This reduces waste, manufacturing costs, and the product’s overall carbon footprint. 

 

 

 

 

2. Great design options for brands 

If you want to catch consumers’ attention and sell more supplements, your design is crucial. Pouches give you plenty of room to create beautiful, eye-catching designs for your supplements. Check out these beautiful pouches for design inspiration

 

 

pouch packaging design

Source: i.pinimg.com/564x/f1/6d/44/f16d44e0cfe7be46e0643ef143871ea9.jpg

 

 

3. Easy to travel with for consumers 

One of the greatest advantages of pouch packaging for consumers is that it’s easy to travel with. Unlike bulky canisters and containers that are heavy and take up a lot of room in a suitcase, pouches are flexible, lightweight, and take up very little space. If your supplements require a strict regimen (one serving a day, for example), you should consider packaging options that are easy to transport, so your consumers can take their supplements with them wherever they go. 

 

 

 

 

4. Cheaper than alternatives like glass, metal, and cardboard containers

Last but not least, as sustainability becomes more and more important to both producers and consumers, many brands are turning to materials other than plastic to package their products. Other materials, however, can be much more expensive to manufacture and produce than traditional plastic. Pouch packaging is a good way to meet in the middle. It’s more sustainable than traditional, bulky, plastic canisters, and it’s cheaper than alternatives like glass, metal, and cardboard. 

 

 

 

Biggest disadvantages 

There’s only really one major disadvantage to pouch packaging: It’s not as durable as other packaging options. That being said, many packaging manufacturers create their own pouch materials by laminating together multiple layers of film that offer different kinds of protection.

Interested in learning about other packaging options? Check out The Pros and Cons of Blister Packaging →

 

 


 

 

Types of pouch packaging 

There are many types of pouches you can choose for your supplements. There are single serving pouches and multi-serving pouches. There are pouches that stand up and pouches that don’t. There are transparent pouches and opaque pouches. There are resealable pouches and non-resealable pouches. The list goes on and on. 

The important thing to keep in mind is that pouch options are not mutually exclusive. That is to say, you can combine the many types below to create the perfect pouch for your products and the special needs of your target market. Let’s take a look at some of the many pouch options you can choose for your supplements.

 

 

Single-dose pouch packaging

Offering single-dose options to your customers is a great way to allow them to try your product without having to buy an entire bottle, box, or container. It’s also a great way to give out free samples, showcasing any new products you’ve recently formulated to your existing customers. 

Pouch packaging is one of the best options for single doses. Stick packs are ideal for single servings of powders, and small, flat, pill pouches are perfect for single-serving vitamin samples. Single-dose pouches offer a great way to provide customized daily vitamins in the form of capsules, tablets, and pills to your customers. These customized daily vitamin packs are a fresh, new trend in the supplement industry. 

 

Stick packs - pouch packaging

 

 

Multiple-dose pouch packaging 

Multiple-dose pouch packaging is perfect for consumers who regularly take supplements in the form of powders. It’s more sustainable than bulky containers, as it takes up less room in landfills, and it’s also great for consumers who travel frequently since it takes up less room in a suitcase. 

 

multiple-dose pouch packaging

 

 

Stand-up pouch packaging

If you’d rather use pouches than containers for your multiple-dose powder supplements, stand-up pouches are your best option. Stand-up pouch packaging makes it easier for retailers to showcase and sell your products and for consumers to safely store your products on their shelves at home. It’s also more convenient to work with as it’s easier for consumers to scoop from a stand-up package than a flat package.  

Most stand-up pouch packaging is gusseted packaging. Gusset packaging includes extra material on the sides or bottom of the pouch so that the pouch can expand and stand upright. 

 

stand up pouch packaging

 

 

Easy-open pouch packaging

How consumers will open your pouch is another key detail to keep in mind. There are a couple of different easy-open options. You can use a pouch with two divots on each side indicating that the package can be opened by tearing from one side to the other. Another option is to perforate the top of the bag, making it extra easy for consumers to open. A third option, and a slightly more difficult option for consumers, is to seal the pouch in the middle and have consumers open by pulling at each side.

 

easy-open pouch packaging

 

 

Resealable plastic pouch packaging

If you’re serving multiple doses in pouches, you’ll have to make sure the package is resealable. The most common option is to include a zipper, which can be a press-to-close zipper or a slide-to-close zipper. Slide-to-close zippers are slightly easier for consumers to work with, and they’re also more secure. With press zippers, it’s easy to miss some spots and leave the bag slightly open. With slide zippers, this scenario is almost impossible. 

 

 

press zipper resealable packaging

 

Transparent vs opaque pouch packaging 

Another decision you’ll have to make is whether you prefer transparent or opaque packaging; each has its own advantages and disadvantages. Transparent packaging is great for pill pouches as many consumers like to see the shape and size of the pills they’ll be swallowing. Transparent packaging, however, allows much less room for design and marketing messages.  

 

transparent vs opaque pill pouches

 

 


 

 

Conclusions: Choosing pouch packaging 

 

 

There is a lot to keep in mind when choosing packaging for your supplements, but with a little help, choosing packaging can be a fun and exciting process! 

One of the best ways to ensure that you’re choosing the right packaging for your supplements is by choosing a supplement manufacturer that also handles your packaging and design. That way, you can get tips and advice from experts who not only understand packaging options but also understand the industry, your exact product, and the needs of your customers. 

Generation Nutra offers many kinds of packaging options, including pouch packaging. Here are some additional benefits of building your supplement brand with Generation Nutra: 

  1. Thousands of raw materials to choose from so you can create unique and personalized formulas.
  2. Advice in terms of formulation.
  3. Various packaging formats to choose from so you can customize your product. 
  4. A team of in-house graphic designers to help you design custom labels for your brand. 
  5. Advice and guidance to help you market and sell your product.

 

Are you looking for a supplement manufacturer? 

Ask Generation Nutra what they can do for you!

CONTACT GENERATION NUTRA 

References

https://www.mordorintelligence.com/industry-reports/pouch-packaging-market

Blister Packaging – Pros and Cons for Supplement Brands

Blister Packaging – Pros and Cons for Supplement Brands

The supplement industry is a booming but competitive industry. If you’re a supplement brand or supplement manufacturer, each and every decision regarding how you formulate, create, market, and sell your products is important and should be well-thought-out, including your supplement packaging. Blister packaging is one popular option for supplement packaging.

There are quite a few advantages of blister packaging for consumers and manufacturers and really not so many disadvantages. Advantages include increased security, freshness, extra convenience, easy dosing, and improved compliance among consumers, just to name a few. The only real disadvantage of blister packaging is that blister packs take a bit longer to produce. Considering the long list of advantages, however, we’d say blister packaging is often worth the wait. 

In this article, you’ll learn all about blister packaging. You’ll learn what blister packs are and about the different types of blister packs available for supplements. Then, you’ll learn about all of the advantages and disadvantages of using this type of supplement packaging so that you can decide whether or not blister packaging is a viable option for your target market. 

 

What is blister packaging?

A blister pack is made up of two separate parts. One part is a cavity or pocket molded to the shape of the supplement. The other part is the backing that keeps the supplement from falling out of the cavity. 

 

blister packaging

 

Because of the many advantages of blister packaging for both manufacturers and consumers, blister packaging is often the preferred type of supplement packaging for capsules and tablets

 

Types of blister packaging 

There are many types of blister packs. The most common types include: 

  1. Plastic-paper: Plastic mold with paper backing.  
  2. Plastic-plastic: Plastic mold on both sides (usually opening like a clamshell)   
  3. Plastic-foil: Plastic mold with an aluminum foil backing. 
  4. Foil-foil: Aluminum foil mold with an aluminum foil backing. 

You may have noticed that not all types of blister packs mentioned above are commonly used for supplements. 

The most common types of blister packs used for supplements are plastic-foil and foil-foil. With plastic-foil blister packs, the cavity is made using a process called thermoforming – applying heat to mold the plastic. With foil-foil blister packs, the cavity is created by a process called cold pressing – pressing a stamp into the aluminum material to create the cavity.  

Plastic-foil is typically more common for supplements for a couple of reasons. The plastic allows consumers to see the exact size and shape of the pill inside, and plastic-foil blister packs are faster and easier to produce. That being said, foil-foil blister packs do have one important advantage: The use of aluminum offers a near-complete barrier for water and oxygen, which increases the shelf-life of the product. 

 

 

Foil-foil blister packaging made with cold pressing.

Foil-foil blister packaging made with cold pressing.

 

 

Plastic-foil blister packaging made with thermoforming

Plastic-foil blister packaging made with thermoforming.

 

 

 

Benefits of blister packaging for supplements 

Regardless of the type of blister packaging you chose, blister packaging has many benefits for supplement brands and consumers. Below, is a list of advantages of using blister packaging for your tablets and capsules. 

 

1. Added protection 

While some capsules and tablets can withstand crashing and tumbling around in a plastic bottle (while in transit for example), others are more sensitive to movement and can break if not handled with care. Blister packs offer added protection for capsules, tablets, and softgels. The individual compartments keep the pills from crashing into each other and breaking apart.

2. Freshness 

Some supplement ingredients are highly sensitive to humidity and oxygen. With plastic bottle packaging, each time a consumer opens the bottle, the pills inside are exposed to both humidity and oxygen, decreasing their shelf-life. Blister packs offer a way for consumers to access their pills without exposing the rest of the pills in the bottle to potentially harmful factors. 

3. Convenience for travel 

Another great advantage of blister packs is that they’re very easy to travel with. Not only are they typically lighter than plastic bottles, but they are also typically easier to store in small spaces. Travelers can choose to travel with just one sheet of pills, for example, and leave the rest at home. Not to mention, the added protection of blister packs makes them ideal for traveling. 

4. Compliance 

One of the greatest advantages of blister packaging is that it’s very helpful for consumers to keep track of how many pills they have taken. It’s also easy to print days of the week on the aluminum backing of blister packs to help consumers make sure they’re taking their daily supplements. 

5. Transparency

Transparency is really important to some consumers. They want to see the exact size and shape of the tablet or capsule they’ll be taking everyday. Blister packaging is one great way to show your consumers what your product looks like. You can also use the opportunity to get creative with colors and help your brand stand out. 

 

Disadvantages of blister packaging for supplements

As previously mentioned, there aren’t many disadvantages to using blister packaging for your supplements. In fact, there are only really two:

  1. It takes some additional time to produce cold-pressed, foil-foil blister packs. 
  2. Most blister packs come in cardboard boxes which aren’t always the most durable. 

 

Are you looking for a supplement manufacturer? 

If you’re looking for a supplement manufacturer, it’s a good idea to research their packaging capabilities. The way you choose to package your product could be the difference between success and failure, so you’ll want to choose a supplement manufacturer with many packaging options available. 

The best supplement manufacturers will also offer you advice in terms of packaging your supplement so you can make the right decision for your supplement, your brand, and your consumers. 

Generation Nutra offers many kinds of packaging options, including blister packs. Here are some additional benefits of building your supplement brand with Generation Nutra:

 Thousands of raw materials to choose from so you can create unique and personalized formulas.

  1. Advice in terms of formulation.
  2. Various packaging formats to choose from so you can customize your product. 
  3. A team of in-house graphic designers to help you design custom labels for your brand. 
  4. Advice and guidance to help you market and sell your product.

 

Are you looking for a supplement manufacturer? 

Ask Generation Nutra what they can do for you!

CONTACT GENERATION NUTRA 

 

 

Liquid Vitamins – Pros and Cons for Manufacturers and Consumers

Liquid Vitamins – Pros and Cons for Manufacturers and Consumers

The supplement industry is booming, especially when it comes to liquid vitamins. Growing awareness about the importance of nutrition for health and wellness along with the realization that the typical American diet lacks many important nutrients have caused Americans to turn to all kinds of dietary supplements to fulfill their nutritional needs. 

That being said, many would agree that consistently taking vitamins or other dietary supplements every day can be quite a challenge. Pill-popping is anything but pleasant, and powders are not for everyone. 

Fortunately, in recent years, supplement manufacturers have been working hard to invent new, easier ways for consumers to take their daily multivitamins. Of all the new trends to replace vitamin pills with easier substitutes, liquid vitamins seem to be leading the pack. 

According to Transparency Market Research, consumers prefer liquid vitamins because they’re easier to swallow and more easily absorbed by the body. They also tend to be cheaper than traditional capsules and tablets. [1] But that doesn’t mean they don’t also have their fair share of setbacks for both consumers and manufacturers. 

In this article, you’ll learn all about liquid vitamins and the liquid supplement market, including the pros and cons for manufacturers and consumers. Whether you’re a supplement brand considering selling liquid supplements or a consumer considering purchasing them, here’s everything you need to know. 

 

What are liquid vitamins?

Liquid vitamins are simply vitamins (or other dietary supplements) that are produced and sold in liquid form. They are currently one of the most popular types of dietary supplements on the market today and are especially popular amongst children and elderly consumers. 

 

Types of liquid vitamins

Just like there are various types of supplement pills (including capsules, tablets, and softgels), there are also quite a few types of liquid supplements and vitamins available in the marketplace.

 

Single-dose liquid vitamin tubes or shots  

One of the most popular types of liquid vitamins is single-dose liquid vitamin tubes or shots. These vitamins come in small bottles or tubes that can usually be finished in one or two large gulps for the average adult. Single single-dose liquid vitamins are great for both adults and kids and are especially appealing as last-minute impulse items. Consumers are often curious about their taste and effect, and, since they’re only single-dose bottles, there’s very little risk in making the purchase and trying them out. 

 

Liquid vitamins single shots

 

Multi-dose liquid vitamin bottles 

Multi-dose liquid vitamin bottles are larger bottles that contain multiple doses of the liquid supplement. These bottles usually contain instructions regarding daily serving sizes for adults, children, or both. Multi-dose liquid vitamins are great for consumers with certain medical conditions that require them to take certain supplements every single day in order to maintain good health. They’re also more cost-effective than single-dose liquids and are, therefore, better for consumers looking to add vitamins or other liquid supplements to their everyday routines. 

 

 

Liquid vitamin droppers  

Liquid vitamin droppers are another type of common liquid supplement with highly concentrated vitamins. In fact, serving sizes for liquid vitamin droppers is usually just one or two drops daily under the tongue.  Vitamin droppers are the preferred choice for mothers and fathers adding dietary supplements to their baby’s diet. They’re also common for sick or elderly individuals who have trouble ingesting other vitamin formats.  Liquid droppers are also more common for specific kinds of dietary supplements like herbal extracts. 

Liquid vitamin dropper

 

Growth on the horizon for the liquid supplement market 

The liquid supplement market is expecting incredible growth in the years to come. According to Research and Markets, the global liquid nutritional supplement market is expected to reach US$ 32,286.12 million in 2027 from US$ 20,821.15 million in 2018. In other words, the market is estimated to grow with a compound annual growth rate (CAGR) of 5.1% from 2019 to 2027. [2]

Market researchers attribute this growth forecast to a variety of key factors: 

    1. The overall growing interest and demand for dietary supplements 
    2. An increase in chronic diseases, such as diabetes, cancer, neurological disorders, and cardiovascular diseases
    3. The benefits of liquid supplements, especially for people suffering from cancer, unconscious states, paralysis, and other conditions leading to dysfunctions and disabilities
    4. Growing awareness of liquid vitamins and supplements 
    5. Manufacturing improvements to liquid supplements regarding taste, texture, and administration
    6. Versatility of liquid supplements as they’re used for skincare products, animal feed, and even as food additives 

One of the key factors driving the growth of the liquid vitamin industry is the benefits of liquid vitamins for both consumers and manufacturers, but that doesn’t mean that liquid vitamins are the right choice for everybody. Whether you’re thinking about taking liquid vitamins yourself, or you’re thinking about manufacturing and selling them to your customers, it’s a good idea to learn more about both the advantages and disadvantages of liquid vitamins.  

 

 

The advantages of liquid vitamins 

 

1. Easier to swallow

One of the most obvious benefits of liquid vitamins is that liquids are usually easier to swallow than capsules and tablets. This makes liquid vitamins appealing to a large percentage of the population, including kids under 12 years old, seniors older than 65, people with certain medical conditions that make swallowing difficult, and people that suffer from pill anxiety. 

  • More than 25% of kids have difficulty swallowing medication. [3
  • Between 10 and 40% of the adult population has difficulty swallowing pills. [4
  • About 20% of aged care residents reportedly skip medications because of their inability to swallow them. [5

Liquid vitamins provide a clear solution for all of the demographics listed above. 

 

Difficulty swallowing pills

 

2. More easily absorbed 

Liquid supplements are also more easily absorbed by the body and, therefore, more effective. When you swallow a tablet, your body has to break apart or dissolve the tablet to get to the micronutrients inside. The same is true for capsules. When you swallow a capsule, your body has to break down the outer shell of the capsule before it can access its nutrients. 

Unfortunately, if this process is too slow, and it takes your body too long to break down the tablets or capsules, the nutrients will pass right through your digestive tract with little to no absorption. Liquid vitamins propose a solution to this problem. With liquid supplements, the nutrients are accessed and absorbed almost immediately, which means your body can take advantage of the full dosage of vitamins and minerals. 

 

liquid vitamins are easier to digest image

 

3. Fewer mystery ingredients 

Many tablets have a long list of ingredients known as bonding agents as well as ingredients to improve their shelf-life. Unfortunately, these ingredients can come with some seriously consequential side-effects. Here are just a few of the mystery ingredients found in many tablets:

  1. Hydrogenated oils, used to increase shelf-life, can increase LDL “bad” cholesterol and decrease HDL “good” cholesterol and can also cause inflammation.
  2. Sodium Benzoate, used to keep tablets fresh and extend shelf-life, has been linked to DNA damage, liver cell damage, hyperactivity, and several types of cancer. [6]
  3. Magnesium stearate and magnesium silicate, used to keep ingredients from clumping, may cause cellular inflammation. [7]

Liquid vitamins usually expire more quickly, but usually don’t contain as many of the mystery ingredients listed above as tablets do. If you’re worried about what’s in your vitamins, liquid vitamins may be a better option. 

 

formulating liqiud vitamins

 

4. Easier dose modifications 

Many families and friends like to share their supplements, but the dosage isn’t always the same amongst family members or friends. While full-grown adults could require 600 milligrams of a supplement, kids might only require 200 milligrams. That means, a 600-milligram tablet would need to be cut into thirds, or the adult would need to take 3 pills. 

Both cutting a tablet and taking extra pills is a hassle. Not to mention, with capsules, dose modification is impossible, considering the fact that you’d have to break apart the capsule (and tamper with absorption rates). Liquid vitamins, on the other hand, make it easy to modify dosage. Just pour a little more, or pour a little less. 

 

 

5. Better synergism 

Synergy refers to the combination of two or more supplements to produce a greater effect than when taken alone. The fact of the matter is, certain vitamins and minerals work better when combined. Vitamins K and D, for example, are more effective for bone and joint health when combined than when taken alone. [8

Liquid vitamins are able to achieve high levels of nutrient density that are not achievable with capsules or tablets. That means, with a liquid formula, you can add higher doses of synergetic micronutrients to amplify the health-boosting benefits of the supplements.

Simply put, with liquid vitamins, the effect of each nutrient is much more significant and, therefore, produces better results. 

 

 

 

The disadvantages of liquid vitamins 

 

1. Bad taste and smell 

One of the biggest disadvantages of liquid vitamins is that it’s very difficult to create a liquid vitamin that tastes great. Every supplement contains active ingredients that are considered to be its base. The taste of this base can best be described as “tasting like medicine,” and it’s difficult for supplement manufacturers to appropriately mask that flavor and create a great-tasting liquid vitamin. That being said, with the right formula, a great-tasting liquid vitamin isn’t out of the question. 

 

liquid vitamins bad taste

 

2. Liquid is bad for certain ingredients 

Some ingredients are less stable in a liquid environment, making them less effective over time. This is especially true for vitamins such as vitamin C and folic acid. If you’re thinking about manufacturing liquid vitamins, make sure that the ingredients you choose are stable in a liquid environment. 

Additionally, some ingredients, like melatonin, are meant to be released over a period of time. It’s difficult to manufacture liquid vitamins with slow-releasing ingredients. 

 

more disadvantages of liquid vitamins

 

3. Dosing problems 

It’s easy to modify the dosage of liquid vitamins, which means it’s also easy for consumers to take too much or too little. In the best-case scenarios, taking too much or too little could mean overspending or a lack of results. In the worst-case scenarios, taking too much or too little could be the difference between life and death. When highly accurate dosing is extremely important, it’s best to stick to pre-dosed capsules and tablets. 

 

dosing tablets

 

Interested in manufacturing liquid vitamins? 

The liquid supplement market is booming, and the trend isn’t slowing down. Consumers want more liquid vitamins. That being said, it takes a lot of expertise to understand which ingredients work well for liquids, how to combine them, and how to create a great-tasting liquid supplement. 

If you’re interested in adding liquid vitamins to your supplement brand, you’ll want to choose a supplement manufacturer with both expertise and experience manufacturing liquid vitamins. 

Generation Nutra can help you formulate the perfect liquid vitamin for your customers and offer you so much more. Here are some extra benefits you get when you choose Generation Nutra as your liquid supplement manufacturer: 

  • Thousands of raw materials to choose from so you can create unique and personalized formulas.
  • Advice in terms of formulation.
  • Various packaging formats to choose from so you can customize your product. 
  • A team of in-house graphic designers to help you design custom labels for your brand. 
  • Advice and guidance to help you market and sell your product.

 

Are you looking for a supplement manufacturer? 

Ask Generation Nutra what they can do for you!

 

CONTACT GENERATION NUTRA 

 

References

  1. https://www.transparencymarketresearch.com/liquid-vitamins-market.html 
  2. https://www.globenewswire.com/news-release/2020/05/01/2025990/0/en/Global-Liquid-Nutritional-Supplement-Market-2018-to-2027-by-Product-Ingredient-Age-Group-Route-of-Administration-Distribution-Channel-and-Geography.html 
  3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4184198/
  4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6065591/ 
  5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6065591/ 
  6. https://www.tandfonline.com/doi/full/10.1080/13102818.2016.1224979 
  7. https://www.thehealthcloud.co.uk/magnesium-stearate-silica-safe/ 
  8. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5613455/