The traditional tablet/pill format has not gone to the way side but rather been joined by an array of alternative delivery options: gummies, powders, liquids, softgels and more.
Bear in mind, choosing a format cannot be underestimated when mapping out your supplement manufacturing plan as consumers are demanding more and more easy-to-use, innovative solutions. In addition, the nutraceutical consumer wants a delivery system that ensures their formula is meeting their specific health and/or performance needs.
Manufacturers and marketers should know that dosage forms for delivery of these ingredients can make as big a difference in consumer satisfaction as the ingredients themselves. In fact, delivery formats can maximize the potential benefit of those ingredients.
Here’s the scoop on the most popular supplement formats.
However, large tablets can be hard for some people (particularly the elderly or kids) to swallow (unless they are chewables). In addition, tablets can offer more dosing challenges compared to liquids and powders.
People often choose capsules if they need to break them and add their powdered contents mixed into food or shakes. This is especially convenient for kids.
However, capsules can be limited by their space and potency restrictions. Their contents cannot be compressed as in tablets. Also, since capsules are not air-tight, their shelf-life is shorter than tablets.
On the flip side, liquids have shorter shelf life. They are harder to travel with and are not as portable as tablets or capsules. They may also require refrigeration.
Softgels also boast excellent shelf-life since they are sealed tightly compared to capsules, powders and liquids. However, altering the dose of softgels can be tricky since they can’t be neatly broken or opened up.
At Makers Nutrition, we offer the highest quality supplement formats for our clients to choose from. Our experts will guide you through making the best format decisions to give your product a competitive edge.