Immune Health Supplement Sales and Flu Season’s Significance

Immune Health Supplement Sales and Flu Season’s Significance

According to the National Institutes of Health, around 23.5 million Americans, that’s more than 7% of the population, endure autoimmune diseases. With a growing number of people experiencing immune health issues, we are witnessing a steep incline in consumers’ attention to supplements. Not only is this good for the general public’s health and well-being, this is even better for business!

Your white label supplement manufacturing service provider is here with the inside scoop.


Thanks to Sebastian Krawiec of Nutritional Outlook, we know that according to The Council for Responsible Nutrition’s latest Consumer Survey on Dietary Supplements, immune health is one of the top reasons why consumers said they take supplements, in addition to other reasons such as healthy aging, energy, filling nutrient gaps, and overall wellness. The survey was conducted on 2,000+ American adults in 2019, with 27% of those who use dietary supplements citing immune health as a reason they take supplements.


Market numbers reflect the rise in consumer awareness. Market researcher IRI found that dollar sales in the immune health supplement category grew 12% in 2019 over the previous 12 months. Vice President and General Manager of ProActive Health spoke on another consumer survey conducted by Kerry International, “we asked consumers to choose five options from a list of 13 health areas and rank them in order of importance. Nearly two-thirds (63%) chose immune system support, ahead of healthy bones and joints, good digestive health, energy levels, and heart health support.” Demand for immune support supplements is especially high in Asia—particularly in China, where 50% of survey respondents said they had an immune health product in the previous six months, and 29% reported they would consider doing so in the future.


Some of the most successful herbs on the market today are popular ingredients used in immune health products, which points to the immune health category’s overall prominence. The American Botanical Council reported in its annual Herb Market Report in September 2019 that the “bestselling herbs in the U.S. mainstream multioutlet channel in 2018 were horehound and echinacea. Total 2018 sales of horehound, the #1 bestselling herb in the U.S. mainstream multioutlet channel per the HerbalGram, hit nearly $147 million that year. Echinacea, meanwhile, ranked as the #2 bestselling mainstream herb, growing to $110 million in sales in 2018.”

Most impressively, however, is the growth elderberry experienced in 2018. This ingredient grew 138.4% in sales to nearly $51 million in the mainstream channel, and grew 93.9% to $25 million in the natural channel, making elderberry the fourth highest-selling herb in the mainstream channel and third in the natural channel. Its growth continued in 2019, climbing to $113 in total sales by October.


Timing is everything. Elderberry, which has a long history of traditional use, surged in popularity after an intense 2018 flu season. A season so intense that there was a shortage of over-the-counter flu medicines, prompting natural remedies to take the lead. Consumers in turn became interested in the proactive flu-fighting powers of elderberry. Melanie Bush, director of berry science for Artemis International, shares “studies have indicated that European black elderberry can effectively boost the body’s natural immune response by way of cytokine stimulation to ‘ready the soldiers’ for fighting off pathogens.”

With all kinds of sickness floating around, consumers are wide-eyed. Current circumstances have people looking into precautions now more than ever. They are specifically interested in supplements to help prevent the contraction of everything from the common cold to the frightful flu.


With immune supplement demand and sales soaring, your private label business can skyrocket! Keep in mind there are other immune health brands and products responding to this trending demand. That means you have to stay ahead of the curve. Quilter advises “the best way to stand out is to use scientifically substantiated, well-recognized ingredients that can complement and enhance your brand.” This is the time to change gears and choose a supplement manufacturing service provider that knows what you are up against. Makers Nutrition is no stranger to competition, and our team is equipped with the expertise you need to succeed. Call us today at 1-844-231-7271 and ask our specialists about which ingredients your private label immune support supplements should include. That is, of course, if you want to knock out competition.


Prenatal Precaution: Private Label for Pregnant Women

Prenatal Precaution: Private Label for Pregnant Women

Taking prenatal vitamins and supplements can lower the risk of complications for both mother and baby. Certain nutrients are important before pregnancy, others during it. When planning your next private label prenatal product with us, consider the following information… your customers will thank you.


Unable to produce them on our own, women are encouraged to take omega-3 supplements regardless of pregnancy, though omega-3 becomes highly important during the process. Research shows that the two most beneficial omega-3s are EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), as they support optimal function of the eyes, heart, brain, joints, and immune system. During pregnancy, EPA and DHA promote the healthy development of not only the fetal brain, nervous system and eyes, but birth weight and gestational length. EPA and DHA even supporting a positive mood and overall wellness in the mother.


EPA and DHA are best found in cold-water fish such as sardine, salmon, tuna and herring. Some people are wary about dangerous levels of mercury and other toxins in fish. Many women turn to purified fish oil supplements for that exact reason. Who better to choose from than YOUR private label brand?


Debunk the myth that flaxseed oil, which contains the shorter-chain omega-3 ALA (alpha-linolenic acid), converts to EPA and DHA. The truth is that the best source of these much-needed nutrients is fish oil. But what about customers who don’t eat fish? Easy, they can enjoy #yoursupplementsolution through a high-quality fish oil softgel.

Most U.S. women are deficient in EPA and DHA upon conception, and those levels will only decline during pregnancy, as the placenta supplies the fetus with DHA from the mother’s tissue. Depletion continues 9-12 months postpartum and worsens with multiple pregnancies.


What Services Should Supplement Manufacturers Provide?

What Services Should Supplement Manufacturers Provide?

There are a few boxes that a supplement manufacturer needs to tick. High quality is essential as you need a wide choice of supplements that are going to be popular and reliable. They should also offer a wide array of services such as labeling and correct storage. Here we take a look at everything that you should expect from a great supplement manufacturer.

Supplement Manufacturing

People take supplements in a wide variety of different ways. A supplement manufacturer should be able to offer a good selection and here we look at the options you should be given.

Tablet Manufacturing

A lot of people see taking tablets as their preferred method of taking supplements. They are often used when the initial taste on the tongue isn’t that unpleasant. This can be done by having them as a raw tablet but they can also be coated, glazed, capped or lamented. There are also sublingual tablets that diffuse under the tongue.

As well as the type of tablet, you can also get them in a great range of color, sizes and shapes to ensure that the customer gets exactly what they want. Text can also be added to tablets for a wide variety of different reasons.

Capsules Manufacturing

Capsules are also one of the most popular ways of taking supplements. They should be available in different shapes and sizes depending on the type of supplement and the customer’s needs. Capsules are required when the content of the supplement are unpleasant to taste and the supplement can instead be released in the stomach.

That capsules casing can be seen in a wide variety of different medicines and supplements as it’s very popular. There are also different ways it can be presented too with blister packs being very popular but also bottles.

Powder Manufacturing 

Capsules and tablets are a good way of disguising a bad flavor but with powers, you need to make sure that they taste good. This can be done via natural or artificial flavoring. There are plenty of people who prefer taking tasty powdered supplements as these are great for the likes of smoothies or adding to a drink of exercising. 


Gummy Manufacturing 


Gummy vitamins are perfect for children that may resist taking supplements via the usual methods. They can also be good for adults that struggle to take tablets. They can be made with a wide variety of different flavors as well as being manufactured with different shapes and colors. A good supplement manufacturer can make gummy vitamins look very appealing. 


Softgel Manufacturing


Not everyone can swallow tablets and that can be a problem for those wanting to take supplements. To counter this, manufacturers should be able to make soft gel tablets which are much easier to take. They have gained popularity with consumers who can take oil, powder and vitamins in a much easier way.


Liquid Capsule Manufacturing


Similar to soft gel, liquid capsules can hold liquids and a very easy to swallow. This can be great for absorption and the supplement can get to work more quickly than with other forms we’ve seen here. Cutting edge technology is required to produce a product that is brilliant for many consumers.




As well as being able to produce the exact product you want, there are also plenty of other aspects that can make a high-quality supplement manufacturer. Here we look at what else you should be looking for.


Customer Service


You need to know that your supplement manufacturer is going to be there should you have any queries or issues. Sometimes a unique solution may be required and you want to know how they can make that happen and what services they can offer.

Good partnerships are important for any business. You don’t want to be waiting days for a query to be answered as that could slow down the whole process. They should be able to have all the answers should you encounter a problem.


Finding the right flavor


Without flavor, some supplements would be very unpopular. A top-class manufacturer will be able to work with you to get the results that you want. It’s important to know exactly which types of flavor profiles work with different types of supplements.

This all needs to be done without compromising the effectiveness of the supplement. Sometimes flavors, tablet style and/or supplement ingredients aren’t compatible. A high-quality supplement manufacturer will be able to explain your options.


Compliance & Labeling


You can have the best product in the world but how it’s branded can make or break it. Not only do you want it to look but also ensure that it’s compliant with all regulations while displaying everything that is required by law.

A great label can tick all of these boxes while also having a design that can stand out from the crowd. A supplement manufacturer should be able to know the law and be able to back up any claims made on the packaging with solid facts.

Once the labeling has been completed, you need to be able to print it. This needs to have the level of printing that you’d expect. A manufacturer needs to give you exactly what you’re looking for with the level of volume that you need. Any loss of quality in the printing of labels can have a negative effect on the brand and the reputation of your business. 


Product management


A supplement manufacturer should also be able to help expand your range and ensure that your supplements are of the highest quality. 


Stock formula


Having stock formula available can help a company expand on its range of products and give more options to the customers that they’re serving. This can save a lot of money while still being able to have your private labels affixed to them. 




Any storage of supplements needs to be completed in the right environment where they won’t degrade over time. The storage facility should be able to keep those supplements in perfect conditions while organizing them in such a way that makes them easy to obtain when required.


Dynamic ordering


You’ll want your supplement manufacturer to be able to fulfill all of your order requirements. They may be able to help with complicated logistics and also being able to order stock. If all of this can be done in a simple way, it can increase the efficiency of your business.




Finally, you want to be able to get your product to your customers. Getting the right packaging will help to put the final touches to your supplements. This includes the bottled, bags or the packets that your supplements are going to be delivered in.

This can be more complicated than it seems such as ensuring the right number of pills does into a bottle or making soft gel tablets have enough protection. Your supplement manufacturer should be able to give you great advice on which solutions are going to be the best for you. 

The packaging of the product is not only about getting the right quantities and ensuring standards are met but also about selling your brand. Having a bespoke solution will allow you to get exactly what you need and match your expectations. With the right solutions, you’re going to be able to get the final product that you need.

The Little Green Algae That Could

The Little Green Algae That Could

3 billion years. That is how long chlorella, a single-cell green microalgae, has been around. It is the truest of superfoods, and is most often offered in powder or tablet form. In addition to its mighty powers in DNA-strengthening, longevity, detoxification, etc., chlorella is making huge strides on the market and is expected to skyrocket by 2024. Let’s learn why!


Chlorella algae powder has a higher protein content by weight than almost any other food—it is 60% protein by mass, whereas most other foods that we consider high protein–such as meat, eggs, and beans, are typically 20% or 40%. Chlorella is a complete protein, which means that it contains all the essential amino acids the body needs in order to produce feel-good neurotransmitters (dopamine, serotonin), and build strong, healthy muscle (consciouslifestylemag).


Fascinating enough, Earth’s natural ingredients, one being chlorella, can counteract harmful toxins and pollutants in the body. Chlorella is so spectacular this it is widely known as one of the most effective detoxifiers of chemicals, heavy metals, and radiation. Why? Chlorophyll! The chlorophyll content in chlorella binds to toxins in the gastrointestinal tract and prevents them from being absorbed into the body’s tissue (consciouslifestylemag, rawlsmd).


Chlorella invigorates the body’s natural detoxification process. While the body works to detoxify itself on its own, heavy metals and other toxins may still get lodged in fatty tissue and interrupt the immune system, causing chronic illness(es) (rawlsmd).


Rich in prebiotic fiber, chlorella helps to quickly multiply good probiotic bacteria in the gut. In fact, one Japanese study showed that supplementation with chlorella on an empty stomach tripled probiotic bacteria concentrations in the gut within a very short period of time (consciouslifestylemag).


In healthy human cells, chlorella has been proven to exert a protective effect against free radical and oxidative stress damage, both known to make signs of aging more apparent. And get this: “In older or already damaged cells, [chlorella] exhibits bioremedial effects, meaning that it works to repair telomeres and damaged parts of the cellular DNA from the inside out.” What importance does this have? According to existing medical knowledge, chlorella should theoretically extend one’s lifespan when taken regularly (consciouslifestylemag).


Obtaining vitamins, minerals, and omega-3 fatty acids can sometimes be difficult when depending only on the foods we normally eat. Chlorella is FULL of vitamin B12, zinc, and such nutrients that are crucial to neurotransmitter levels, mood, proper function of the brain, the nervous system, reproductive system, and the immune system, among many other body processes (consciouslifestylemag). Most people get vitamin B12 and zinc from meat and seafood…vegetarians and vegans, chlorella is 100% plant-based! This supplement just keeps getting better and better!


History tells a story. If you dig deep enough, you will find that according to Ayurveda, the ancient Indian system of medicine, chlorella powder was discovered to supply ojas, which loosely translates to “life force” or “vitality.” Ayurvedic doctors claim that ojas can become depleted by age, stress, and toxins, but can be replenished by particular foods and herbs. According to Traditional Chinese Medicine, chlorella provides yin energy, which means “it is restorative at the deepest levels of the body, calming to the nervous system and generally rejuvenative and nourishing. Yin foods are the perfect antidote to our modern culture of hyper-stimulation and over-activity…” (rawlsmd).


If the benefits aren’t enough, take it from someone who actually experienced the effects of chlorella firsthand. Dr. Bill Rawls, who did his fair share of research into the best superfoods for chronic Lyme disease and fibromyalgia, found that for him, chlorella was the answer. Dr. Rawls noticed a significant improvement in his gastrointestinal health, as everything seemed to just be working better. Chlorella soon made itself evident as a powerhouse for detoxification, immune support, and nourishment. Dr. Rawls shares “If you’re looking for easy ways to enhance your health […] adding chlorella to your diet might just be the simplest and most effective step you could take. I’ve been recommending it for 10 years to virtually everybody. So many people struggle with gut dysfunction or toxin issues; I believe chlorella should be a key part of recovery” (rawlsmd).


Chlorella is hands-down one of the most beneficial supplements to offer your customers. One that can help balance the mind, body, AND soul?! Can you think of anything better? I sure can’t! Call us or request a quote today! Our specialists are eager to get started on your next product!
Make Way for Moringa

Make Way for Moringa

Moringa oleifera is the next up and comer in the nutraceutical industry. It’s fresh, it’s trendy, but what does it do? More than we thought!


Commonly known as horseradish tree, drumstick tree (the resemblance is arguable), and ben tree, moringa oleifera is a small tree in Pakistan, India, and Nepal. It has been used for centuries in Eastern countries to prevent ailments such as anemia, arthritis, liver and heart disease, along with skin, respiratory, and digestive disorders (mindbodygreen).

While its pods, roots, bark, flowers, and seeds are all edible, people are becoming increasingly interested in moringa as a powder supplement. Moringa supplements are also made in the form of capsules.


Nearly every part of the drumstick tree are eaten or used as an ingredient in traditional herbal medicines. Its leaves and pods are especially nutritious. In fact, one cup of fresh chopped leaves contains Vitamins A, B6, and C, riboflavin, magnesium, iron, and protein (healthline).

A study actually found that leaf extracts of the tree had higher free-radical-scavenging capacity, antioxidant activity, and higher inhibition of protein, lipid, and DNA oxidation than its seeds and flowers. Why is this good? Moringa oleifera can prevent the damage and degradation that free radicals cause in the cells of different organs in the body, maintaining their proper functions (mindbodygreen). Let’s learn more about what the horseradish/drumstick/ben tree has to offer.


Blood Sugar: Research shows that moringa has the ability to help lower blood sugar levels.

Antioxidants: Multiple antioxidant plant compounds have been found in the leaves of moringa oleifera. That includes Vitamin C, Beta-carotene, quercetin, and chlorogenic acid–all powerful antioxidants. One study involving women found that taking 1.5 teaspoons (7 grams) of moringa leaf powder every day for three months considerably increased blood antioxidant levels.

Mental health: Moringa’s high levels of vitamins C and E can fight off oxidation that leads to neuron deterioration. This magical supplement has the power to normalize neurotransmitters such as serotonin, noradrenaline, and dopamine in the brain, influencing mood, organ function, memory, and response to stimuli (mindbodygreen).

Inflammation: Scientists believe that isothiocyanates are the key anti-inflammatory compounds in moringa leaves, seeds, and pods, helping to prevent the development of infections. Infections are caused by sustained inflammation and can lead to chronic health complications, including cancer and heart disease (healthline).

Cholesterol: We know that high cholesterol levels are directly related to an increased risk of heart disease. While many plant foods such as flaxseeds, almonds, and oats can lower bad cholesterol, moringa oleifera might have similar effects. That means it can potentially lower the risk of heart disease—saving lives.


The best part about this supplement, in my opinion, is its versatility. Sure, capsules are easy and convenient, but you can give your customers the option to blend moringa oleifera with their favorite smoothie or drink. Moringa’s powder form has a mild flavor, which makes for a light moringa tea with a slightly earthy taste. Who loves tea? I know I do.


Makers Nutrition is a one-stop shop. We specialize in all forms of supplements, all of your manufacturing needs, and the most efficient avenues to success. Moringa oleifera is on the rise and will take the main stage in 2019… better get started now! Call us today at 1-844-231-7271 or request a quote today!